The Coronavirus has changed every business in ways we have yet to digest. Business models will crash. In fashion, retail brick and mortar stores have struggled competing against online sales. The end is near for many storied chains. The crash in consumer demand will put the last nail in the coffin. Habits will change, malls will seem like relics of a past civilisation.
The print magazine is on its last leg. Carrie Bradshaw reading Vogue over coffee in a New York cafe was the stuff of fashionistas dreams. Collectors get your plastic wrap ready. 2020 will usher in the last print issues for many titles. Because retail stores have closed for the outbreak. Buying toilet paper and pasta has taken precedent over the latest Spring Kors bag. Many brands will stop buying ads. Because of high overheads, publishing houses will struggle with new rounds of cost cuts.
Influencers face a balancing act. The travel influencer field has collapsed, like the industry. Anyone want to buy a plane ticket today? Freebies with cut, copy, and paste, stories will begin to feel trivia. Brands will now employ tighter messaging to engage consumers in the troubled times. Daily doses of wannabes aspirations will feel out of place. Who cares about a daily selfie. It maybe time to get real job. The new real influencers are medical workers.
In a quick update. I wanted to mention the factories producing clothing. They have completely shutdown in many parts of the world.