Before Tacky

The Shein Reality

Shein, the Chinese based fast fashion brand is about to have an IPO worth billions. What does this say about consumers? Is sustainable clothing all false virtue? Buyers love following the lifestyle of buying sustainable clothing, but in reality they follow their pockets. They want the cheapest pieces online. It is any wonder there is so much confusion in the fashion business.

In our Before Tacky podcast we spoke about buyers want and what they really buy.