It had to happen sooner or later. Trying to be relevant at the time being edgy, the silk threads will hit the fan. Balenciaga, the French Fashion House learned the hard way. The Bondage Teddy Doll Toddler campaign crashed the same as if a German Leader singing Beyonce at a karaoke bar. The fall out continues, at present everyone is “reevaluating” their relationship with the brand.
Looking over the images, I wonder what happened to the filters. Certainly one person at the multi billion luxury clothier could see a yellow light. Yet, for some reason I have a feeling they coward, preferring to be another deaf person in the room of blind people. You have to understand, the fashion business is allergic to the truth. One contrary word to group think, banishment!
Gemma Gvasalia has a done a seven year job of transitioning the fabled label to the top of fashion league. Making collections tailored fit for Instagram. Getting big names not only sitting front row but also in the runway shows. Coveted $750 worn High Tops trainers fly out the store. The $1,300 mini bag has become a must have. Any wonder why no one challenges his opinions? Yet, even the Georgian born designer learned, “live by the Gram, you can die on the Gram.”
Eating a slice of Humble Pie never killed anyone. The statements coming from Balenciaga have been the same as a screeching bird with two broken wings. First, scrubbing its Instagram account with the exception of a statement posting. Then saying the production company was responsible for the content. Launching a million dollar lawsuit against the creative team. Throwing a borrowed bucket of gasoline on a fire does not extinguish the flame. Owe up the mistake. In a few days the world will move on to the next social media outrage.
As far as I am concerned, “yes” the pictures are in poor taste. But then again, I would never pay $750 for a pair of worn High Tops.