A watch is a statement piece for every mood, for everyday. A style expression of how what the wearer wants to say: Feeling good, wear a colourful style. Feeling serious, go with a classic style.
Affordable watch maker The Camden Watch Company of London produces a big range of watches, a style fit for every occasion. Located in the trendy Camden Market District, the brand’s stores cater to a mix of time piece enthusiasts, casual buyers, and celebrities.
Co-Founder Anneke Short talks to Black and Paper
Why did you decide to produce watches?
I’ve always been in watches since the very start of my career. I studied Jewellery making and design in Switzerland and followed that with an internship with a famous watch and jewellery designer. I started on the jewellery team but was switched to the watch team for a special project and I was hooked.
Jerome Robert, my husband and Co-Founder, is Swiss, it’s a cliché but it’s true – watches are in his blood!
7 Styles for 7 Days
What is the difference between producing pieces in Japan rather than China?
We use Japanese movements in the majority of our watches (some of our movements are Swiss) simply because of the quality. The majority of Chinese watch movements just don’t have the reliability or level of finish as the Japanese movements do. The Japanese movements that we use provide great quality at a good price point, which is the same ethos as us here at Camden Watch Co.
A Swiss Touch
There is a Swiss component in the Camden Watch Brand, can you elaborate?
Certainly. Jerome, the co-founder is Swiss, born and raised in La Chaux-de-Fonds which really is the watchmaking capital of Switzerland. I studied in Switzerland (also in La Chaux-de-Fonds) and it’s where I began my career as a designer. Having that Swiss background gave us a great understanding of the watch world, especially the high-end, luxury market, and it’s that Swiss knowledge and experience mixed with British flair that makes Camden Watch Co. what it is. We also have Swiss Quartz movements in our GMT timepieces.
Camden, not an area with a classic reputation, more alternative, does this reflect in the watch styling?
Absolutely. We never wanted to create yet another classic watch brand, they’re ten a penny and boring to boot. We wanted to create a brand with soul, that was inspired by something we love, Camden. A brand that had a personality. Our watches are inspired by the industrial, Victorian heritage of Camden but infused with the modern, alternative Camden of today.