Fashion Week Relevance

I had a conversation with Magazine Editor Alexander Popov from Effect Magazine. Are fashion weeks needed in theses times? Travel restrictions, publications squeezed, brands under pressure, returning to the normality of fashion seasons looks far off. From empty chairs at shows to buying things we may or may not need.   We had a fun discussion on theses topics and more. 

 Click below to watch the webcast. 

Who needs the latest Gucci Bag these days? 

Alexander  Popov is Editor in Chief of Effect Magazine.  He regularly attends fashion weeks, but this year viewed the shows remotely.  Hopefully next year life will be different.