Chrono Physical

Arousing or captivating, each watch represents corporal sensibilities.

A  timepiece is an instrument made for measurement. 

With the spirit of craftsmanship, art, and masculinity. 

A curse on a man for being for being tight muscled, physically good looking, and wearing a great watch!

A timepiece is a part of the classic style that never goes out of style.

An appreciation for the physical form. 

The most noticed accessory on a man is a watch.

Shot by Brice Hardelin in Paris. 

Model-Florian Boggio

This is the first in a series for Black and Paper. When Brice and I discussed the mood of the project, I knew he wanted something different than the normal luxury timepiece pics of a guy in a suit in a lush setting. This is a Paris based photographer who’s idols include Herb Ritts, David Bowie, and Madonna. The male form was going to be a part of this. What brand would take a chance on being the first? Thankfully, Tag Heuer gave us full support. There was no pressure, only trust. The Public Relations team even offered more pieces. We are both forever grateful.