Forgive the crazy review. When I arrived in Milan on Wednesday morning of Fashion Week the schedule went off the rails quickly.
The Byblos winter 2019 was suppose to be the 3rdshow of the day for me. A tad wind blown when I arrived to the location by press shuttle, I knew the brand but had no clue what to expect. Navigating through the crowds to get to the door I made my way to my seat in a white event area.
Creative Director Maniel Facchini was inspired the by the colors and science of Auroras Borealis according to the press release. Another aspect of the collection was the use of sustainable materials. Recycled bottles for accessories along with nylon made into outerwear looks are brands eco-friendly direction.
Moving from puffer jackets to skin tight dresses the brand is positioning itself as high end sportswear and streetwear for the bling set. Embellishments, geometrics prints, 3D projections were on full show.
Hockey knee pads, knee high boots, furry booties, and chunky sneakers rounded out the get noticed footwear.
With model Winnie Harlow strutting the catwalk , Byblos is chartering a new course, upping its profile. The brands flagship store on Via Montenapoleone opens this Spring.
My overall impression of the collection: all about youth, on the street.
Sponsored by Canon Germany.