The First Man on the cover of UK VOGUE

Edward Enninful is IN & OUT

Edward Enninful, Vogue’s first person of color Editor-in-Chief has moved to another position at the publishing house. It was a sort of a shocking announcement, with the usual “thank you for your support” and other clichéd niceties. The Ghanaian born’s new title is “global creative and cultural advisor” for the publishing house. That is a big title to swallow, imagine on a business card. Starting in 2024 Vogue UK will no longer have an EIC, but an Editor of Content. That means less money, less power, with all final decisions made in the United States.

For some time there has been an open secret of a rift between the Queen of High Fashion Anna Wintour and the British title head. Rumours of cold shoulders were rife, Edward not appearing at Vogue World in New York. Mr. Enninful has been the face of the fashion world’s move to inclusivity. Placing many no so typical faces on the cover. My questions, beyond the bubble hype, did these issues sell? Do readers buy fashion magazines for “activism”? The paradox of wearing a $10,000 dress while screaming a social cause is not exactly the same as Gandhi crisscrossing India demanding liberation from the British Empire.

Activism Cover

Parent company Conde Nast has struggled over the digital years. Once fashion’s standard-bearer, today, the glossy pages come across as the faded opulence of your once glorious yet struggling aunt who has not come to terms with modern times. Instagram sets the fashion clock today.

The other hint of tension happened on June 1st when Wintour announced her plan for a London Vogue World event charity benefitting the arts scene. Enninful’s name was conspicuously missing from the announcement, a big slight for the ultimate UK based fashion insider. Even predators on the Serengeti respect each others’ territory, not New York’s Queen of the Magazines.

Edward learned what others knew. Those Prada’s will walk over anyone to stay on top of the rag trade press.