I traded in another pair of Nudie Jeans. This time I got a pair of raw denims. My history with the Swedish label dates back to Bread and Butter when the ready to wear trade show first came to Berlin. Walking around the hall, I met the team at their stand. Talking to the brand’s people I learned about the their ethos of sustainability, way ahead of the modern curve.
When the Berlin Mitte store opened, I got a gifted pair with access to the full repair service. As a daily jean wearer, I’ve had zippers broken and ripped pockets mended by the in store repair staff. Four Nudie jeans later, I am hooked. Trading in my last pair of jeans I got a 30% percent discount on my purchase. Yes, when the new pair are worn, repaired multiple times, I’ll trade them in for another pair, in a few years.