Under new creative head Pierpaolo Piccioli, Balenciaga made a major tun from the Demna era, no more gimmicks. Instead the 106 year old label is returning to its roots, being a stylish woman of the world is in. Fifty-three looks paraded down the runway in Parism each referencing the ultra sophisticated heritage of the brand.
Clearing parent company Kering, experiencing challenges, is clearing trying to reposition the label as a luxury to compete with Hermes, Louis Vuitton and Chanel. Balenciaga now has a new mandate to change its appeal for a different type of buyer.
