The smartphone, today the world is connected via these small devices. The big two, operating systems Android and OS, the major makers Apple and Samsung dominate the mobile ecosystems. However, there is a scrappy upstart from Wabern is challenging the tech status quo models. SHIFT, the eleven year old consumer electronic company offers users searching for fairness, sustainability and self-replacement aspects of the brand. When the EU Eco-regulations policy come become law in February 27, this German upstart will be ahead of the curve.
During IFA 25, after speaking to founder Carsten Waldeck, the 13-year-old company is not profit oriented, rather more about giving back to the planet and its customers. Parts can be repaired by users, including displays. Privacy is front and center, the smartphones run on Murena, an os with a foundation linked to an open-source Android. While the modular design devices have a minimal look, the feel of the products is solid with prices ranging from 200 to 700 euros for the flagship SHIFTphone 8.1.
Additionally, the 600 or employee strong brand produces tablets, desktops, laptops and speakers all produced with the same sustainable philosophy.
Choosing principle over megaprofits while enjoying producing gadgets that will make a difference. Technology companies can have a heart, SHIFT is the proof.