Once again I had to repair a pair of Nudie Jeans. This is an ongoing story. The Swedish label and I have a history ever since I bought my first pair way back, meeting the founders at the first Bread Butter Berlin trade fair. What keeps me going back the denim brand is the repair service and the fifteen percent off the price if trading in a pair of old jeans for a new one. The brand’s ethos is a mix of commercial with sustainability. Secondly, I like the material, paying a more quality that is worth the price.
