Pitti and Florence

What to expect this fashion season as the Menswear fashion season start? One thing is certain, the bygone rules no longer apply. Stores continue to struggle, shoppers pressed against inflation with no end in sight. Heading to Pitti Uomo in Florence, I asked myself “Who is buying this season?” Department stores have aggressively cut costs to the bone in their attempts to lift margins. Big templates are moving to consignment models or platforms for rent models, the retail buyer career is becoming redundant.  The conversations will be interesting under the Tuscany Sun.

Pitti Uomo

A recent excerpt from WWD:

By Editor