The big fashion houses spend a lot of money on being “in”, making sure the world knows the club to join, especially during fashion weeks. Editors, influencers, media all potter to the shows to have a chance at having that Getty Image, perhaps an interview. With deep pockets the major labels can afford all the attention money can buy. After all, the fashion frenzy is now more about media reach than creativity. Not getting a lot of notice maybe a blessing in disguise for indie labels.
The real twists in originality comes from small designers not pressured by the bottom line or corporate cycles. Too bad these mavericks do not get the attention as their larger counterparts. Just because these bold outfits are not displayed on the paid pages of Vogue does not mean buyers are unaware. Young shoppers looking for more original pieces are more open to buying smaller and perhaps better fashion brands. Also, as prices went up, questionable quality, buyers turned elsewhere. Searching online for independent marks. Even the local department stores noticed the change. There are more pop-up spaces for small streetwear clothes makers than in the past.
Style Choices
Using big budgets campaigns with sleek images, a few companies convinced the world having their bags or jacket would change the wearers world. Nothing against those who love the prominent “H” buckle on a Hermes Belt. However, the appeal of being a little different has upsides. My view on style, “People should remember me wearing clothes not just the clothes”.
Yet, writing from a personal point of view, I always get compliments and noticed while wearing something few have in their closet, a smaller, less conspicuous brand. It is a self-dressing choice that feels more enduring.
Today, the concept of fashion keeps changing. A lot of clicks and likes today make it hip, then tomorrow, obscurity. But stye is a constant.