Denim Jeans was the working man’s uniform. A material associated with labor because of its durabilty. The word derives from the French word “de Nimes” from Southern France city.
A German immigrant took the fabric to California during the Gold Rush with the intention of making selling pants to miners. Levi Strauss launched the first menswear jeans label in 1853.
Only a 40-minute drive from Nuremberg, the Levi Strauss Museum in Buttenheim Germany is centered on telling the story of the famous son who launch a piece of clothing that would become a style wear symbol of cultural shifts. The up and close exhibits offer a history from the humble beginnings to a garment making up the rules, denim is a casual uniform introduced by Levi’s.
