A Plunge into fashion

Austrian brand Alpha Tauri is now on sale in the Berlin department store KaDeWe. The Red Bull owned label is new on the fashion block. The team introduced me to the brand at Press Days last fall. The collection is based on premium outer and athletic leisurewear made in Europe. Emphasizing high tech materials and 3-D printing production techniques are the core approach. 

Design wise I would say the pieces combine the masculine with the minimal.